HOW MCDONALD'S BECAME THE WORLD'S MOST VALUABLE RESTAURANT BRAND AS STARBUCKS SLIPS TO SECOND PLACE

Starbucks' brand value had declined 36% to USD38.8 billion, placing it second among the world's most valuable restaurant brands.

- Beny Sachdeva

McDonald's has overtaken Starbucks to become the world's most valuable restaurant brand, according to new data from Brand Finance, a leading brand valuation consultancy. The report reveals that McDonald's brand value has increased by 7% to USD 40.5 billion, driven by a rise in its Brand Strength Index (BSI) score to 90.5 out of 100, earning an AAA+ rating. In contrast, Starbucks has dropped to second place as its brand value fell by 36% to USD 38.8 billion, impacted by declining customer sentiment in key markets like the US and China.

The study also highlights significant growth among other brands, with Chickfil-A seeing a 43% rise in brand value, making it the fastest-growing restaurant brand globally. Meanwhile, US brands continue to dominate the rankings, with 20 of the top 25 most valuable restaurant brands originating from the country. McDonald's also ranks 42nd among the world's 500 most valuable brands.