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YANMAR Commits to a Low Carbon Future that Redefines the Boating Experience
March 2023
|Sailor Today
As the drive towards decarbonisation In in the marine sector intensifies, Floris Lettinga, Director of Sales and Marketing, YANMAR Marine International, explains how the company's deep legacy of sustainability is inspiring a vision that unites greener solutions with enhanced time on the water for its customers.
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Leading supplier of technology-driven engines and marine propulsion systems YANMAR Marine International is committed to contributing to decarbonization on the water, joining a collective resolve increasingly evident in the marine industry.
Floris Lettinga, Director of Sales and Marketing, YANMAR Marine International (YMI), and a keen boater with his family, explains how the unique history and founding spirit of sustainability of his company is under-pinning its strategy to move towards greener solutions and harness the full potential of electrification, hybridization, and energy efficiency and optimization.
As YMI strives to meet today's environmental challenges, Floris also believes it is the perfect time and opportunity to transform YANMAR'S propulsion and technology capabilities to meet the needs of its customers and fulfil the appetite among current and next-generation boaters for life-affirming experiences and adventure.
Floris Lettinga said: "We all understand or feel the pressure to look after our planet, to think in terms of sustainability and to make a contribution to decarbonization.
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