PARLE EYES STRONGER RURAL PRESENCE; AIMS GLOBAL EXPANSION

Parle's success lies in staying close to consumers while adapting to evolving retail formats. By balancing traditional trade with modern channels and introducing new-age products, the brand continues to lead India's FMCG landscape.

- BY RICHA FULARA

Launched over ten decades ago, Parle remains the most chosen FMCG brand for in-home consumption in India. Founded in 1929, the company has continued to dominate Indian households through deep distribution, consistent innovation, and agile adaptation to changing consumer needs. Parle Products manufactures well-known brands such as Parle-G, Monaco, Krackjack, Bourbon, Marie Gold, Hide & Seek, Mango Bite, and Poppins. Today, Parle commands a dominant presence across key FMCG categories, with a 29 percent market share in the biscuits segment, 15 percent in confectionery, and 7 percent in snacks. As of March 31, 2024, Parle reported a turnover of approximately Rs 17,160 crore.

Dominating the FMCG Market

Parle's longstanding philosophy has been to remain closely connected to its consumers. With a strong presence across urban, semi-urban, and rural India, its products are widely available through neighborhood stores, supermarkets, and quick commerce platforms—ensuring accessibility across shopping preferences. The company works closely with its distributor network and continues to strengthen its supply chain to ensure consistent availability and quick responses to shifting demand patterns. This wide retail footprint also enables Parle to gain insights into regional preferences, helping fine-tune product assortments and localized promotions.