Wonder Women

Celebrating International Women's Day with empowering stories of women who stepped out of their comfort zones to break some stereotypes and, in the bargain, are inspiring us for the better.

- Rachna Virdi

As the MD and promoter at Anand Rathi Stock Brokers, film producer, and the founder of LXME, Preeti Rathi Gupta brings a unique blend of experience and expertise that sets her apart in the industry. Unique skill sets built within each role have exponentially helped her accomplish them to a T. Finance and money management are a part of her DNA, it is an and money management are a part of her DNA, it is an environment where she has spent most of her adult life. Right from the age of 16, she was asked by her father Anand Rathi to manage the family portfolio and that was her entry in the field. While she brought her finance expertise in running budgets and making every project viable, filmmaking opened her mind to a world of endless possibilities. LXME-India's first financial platform for women-is an out of the box solution tailored for an underserved segment. As the founder of LXME, she is pioneering a revolution towards financial inclusion and empowerment of women.

"It has been an interesting journey with diverse experiences, and learnings across diametrically opposite fields. My role at Anand Rathi Stock Brokers has honed my strategic thinking and business acumen, equipping me with the skills needed to identify opportunities and drive growth in the financial sector. Filmmaking which is more of an ode to my mother, helped to hone my creative side. My passion for bringing financial security and financial freedom to women drives everything we do at LXME. By creating a platform tailored to the specific needs and aspirations of women, we are breaking barriers and democratising access to financial services. It is the best use of both my financial acumen and creative talents," insists Priti.

Equal opportunity to women