The happiness message behind a unique family relay race

The Happy Ekiden semi-professional relay race by MB Ageas Life is a significant highlight of the "Healthy Happiness" campaign, resonating strongly within the community.

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In the increasingly popular world of running events, MB Ageas Life's Happy Ekiden retains a distinctive charm. It has garnered widespread support from the community due to its humane message intertwined with exciting sports activities.

A festival for Vietnamese families

Happy Ekiden, a semi-professional relay race for Vietnamese families, has been successfully organised for four seasons, attracting thousands of participants nationwide. It remains the only large-scale semi-professional race organised by a life insurance company in Vietnam.

Nguyen Quynh Mai, Marketing Manager of MB Ageas Life, explained that the race follows the Ekiden relay format. Unlike typical races, each team member completes their leg and then passes the tasuki sash to the next runner. This relay format fosters team spirit and camaraderie to the fullest.