The Former Wall Street Analyst Teaching Wealth-Building to the Masses

Empify is a fintech startup providing financial education tools and resources for the 99 percent Wall Street often overlooks.

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Ashley M. Fox, founder of Empify-a A fintech on a fintech startup on a mission to revolutionize how adults and children learn how to build wealth-never wanted to run a business. She wanted to be "a profound African American woman on Wall Street." After three Wall Street internships, she landed a job in asset management at a large investment bank, working with individuals with a net worth of $25 million or more. "I saw the ins and outs of how wealthy individuals built their wealth. I was inside the bank accounts of millionaires and billionaires every day," Fox explains.

The seeds that sprouted a new approach