Siete Foods Is Still Hungry for Growth

Miguel Garza is looking to expand overseas after selling his family business for more than a billion dollars.

- BY TOM FOSTER

For many entrepreneurs, running a business with six of your family members would be a recipe for disaster. For Miguel Garza, founding CEO of Siete Foods, it’s been a dream come true. In January, PepsiCo acquired the Mexican American food brand for $1.2 billion. Founded in 2014 and named for the seven (siete) members of the Garza family, the company generated $500 million in revenue last year. Siete also created a better-for-you brand of Mexican food that helped usher in a new wave of heritage-inspired food brands, such as Fly by Jing and Omsom, that have become runaway grocery hits in recent years.

In the process, the company established an inclusive family-like workplace culture that won it a spot on Inc.’s Best Workplaces list in 2024. Garza, 37, was fresh out of law school when he started helping his older sister, Veronica, sell the grain-free tortillas she'd made from almond flour. Now with a corporate boss for the first time in his life, he sat down with Inc. in the company’s brightly colored Austin headquarters to discuss the biggest decision of his business career so far.

How are you feeling now that the deal has closed? Is it relief? Is it victory? When we first signed the deal last fall, I was talking with my wife about it, and it was like we were dropping a kid off at college. The kid was the business, and we had gone through the baby phase all the way up to the teenage years, and we had all of the feelings, from sad to super happy. You're also reflecting on all the joy that the business has brought over 11 years. Now that we’ve closed, I am excited. I’ve gotten past the “what was” phase and I'm in the “what can be” phase.