The Crazy Ones, the Misfits, the Rebels

Unconventional creativity in visual merchandising helps create memorable experiences.

- Surender Gnanaolivu

A pleasant surprise can brighten someone's day and create memorable moments that are cherished for a long time. From a merchant's perspective, a surprising visual stimulus, though it may not make you buy, certainly catches you off guard in a good way and often leaves you feeling delighted or uplifted. Disruptive visual merchandising plays an enormous role in today's large retail destinations lined with sadly and 'standardised' windows stylised merchandise, props, graphic backdrop and now, a convenient digital screen that does all the storytelling. Often, we spend hours browsing through a mall without losing a step, striding past these boringly expected window displays.

Very rarely do we come across a 'bull in this China shop' that does something so different and disruptive that it leaves an impression in the window shopper's mind. Here are a few examples that, in my opinion, are timeless strategies that make deep lasting impressions on the shopper's mind as they have on mine.