Sleep Like A Baby

As sleep tourism gains ground, the hospitality industry is all set to ensure that guests can make the most of the movement.

- BINDU GOPAL RAO

Most travellers across generations indicated that the top reason they plan to travel in 2024 would be to rest and recharge. The Hilton's 2024 Trends Report has identified sleep tourism as becoming increasingly popular and the HTF Market Intelligence estimates the sleep tourism market to balloon to $409 billion by 2028. Hospitality experts weigh in.

SLEEP MATTERS

Sleep and wellness are innately linked, making sleep a key focus within the broader slow travel and wellness movement. "In response, Hilton has introduced a range of innovative services across our Asia Pacific properties. These include sound baths in Singapore, sleep yoga in the Maldives, and sleep concerts in China. Our commitment to guest care is evident in our belief that it truly matters where you stay-and where you rest. Within South Asia, we are focused on providing tranquil and rejuvenating sleep experiences across our properties. Our sleep-centric offerings are available at several Indian estates, including Conrad in Bengaluru and Pune, Hilton Goa Resort, and Hilton Bengaluru Embassy Manyata Business Park, ensuring a consistently high-quality sleep experience for our guests," says Zubin Saxena, Senior Vice President and Regional Head, Hilton, South Asia.

SERENE SPACES