From Lobby to Lifestyle: Revenue Reimagined

Hotels today are expanding revenue streams through experience-led models that are auguring well for the bottom line.

- By Bindu Gopal Rao

In today's hospitality landscape, driving revenue beyond rooms requires a strategic, guest-centric approach, and hoteliers are walking the talk, literally.

Multiple avenues

Apart from rooms, there are many aspects that hotels drive their businesses from, especially around events, largely driven by weddings. Luxury hotels are monetising their pool areas by offering cabanas, day passes, or exclusive access, generating significant revenue as well.

“Outside of room bookings, additional revenue streams contribute close to 45%-50% of a hotel's earnings. Strategies often shift depending on guest profiles and seasonal trends. Restaurants, for example, drive local footfall through popup events, supported by food aggregators and consistent in-house marketing that keeps guests in the loop. When it comes to events, a strong understanding of guest expectations and demand helps hotels plan effectively and unlock high-volume catering opportunities. Wellness is another key focus area here, knowing what guests are looking for, which allows hotels to offer experiences that convert well," says Braj Kishore, Director of Revenue Optimisation, Shangri-La Eros New Delhi & Shangri-La Bengaluru.