Hansgrohe deepens GCC footprint, meets demand for design-led solutions

Global premium bathroom solutions provider Hansgrohe Group is boosting its regional presence with a new brand space in Sharjah and through the launch of high-end products across its AXOR and hansgrohe brands.

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ANSGROHE Group, a global leader in premium bathroom and kitchen solutions, is accelerating its regional expansion in the Middle East, capitalising on the flourishing luxury real estate and hospitality sectors across the GCC.

The company recently solidified its presence in the UAE by inaugurating a new brand space at the ABC Ceramics showroom in Sharjah, in partnership with Integrated Trading & Co (ITC), its long-standing distribution partner in Dubai and the Northern Emirates. The new showroom showcases Hansgrohe's latest solutions, including the Rainfinity, Raindance Select E, and Metropol ranges, complemented by accessories from the AddStoris collection. The space demonstrates how hansgrohe combines design, performance, and functionality to deliver an exceptional water experience.

Martial Gil, Chief Financial Officer, Hansgrohe Group, highlights the strategic importance of the region, stating the Sharjah opening “reflects hansgrohe’s strategic commitment to expanding our footprint across the UAE".

"Through this partnership with ABC Ceramics and Integrated Trading & Co (ITC), we continue to strengthen our brand presence in the Northern Emirates, bringing our premium bathroom and kitchen solutions closer to customers, designers, and industry professionals across the region," he says.

FOCUS ON DESIGN AND SUSTAINABILITY WITH NEW PRODUCTS

Hansgrohe has also rolled out several major product launches under its AXOR and hansgrohe brands, aimed at the luxury and residential construction markets, with a strong focus on design, safety, and water efficiency.