A Sure Thing

The PGA TOUR is all in on a new sports betting partnership.

- 

OVER THE PAST DECADE, SPORTS BETTING HAS BECOME A major part of the fan experience, turning casual viewers into invested participants. Once a longshot in the wagering world, golf is now seeing action like never before—thanks to a surge in accessible gameplay data that's helping fans place smarter bets and raise the stakes. From 2020 to 2021, the total handle with PGA TOUR official betting operators jumped nearly 50%. As more golf fans put skin in the game, the PGA TOUR is seizing the moment to enhance the betting experience. In February, the TOUR teamed up with PENN Entertainment and ESPN to launch a dedicated live betting stream via ESPN+ called PGA TOUR LIVE, the network's premium subscription platform. The partnership tees up real-time odds, proposition bets, and live insights designed to keep fans on the edge of their seats—and their bets in play.

“We're pleased to partner with the PGA TOUR and grow the ESPN BET brand through innovative betting-themed broadcasts powered by our sportsbook,” said Jason Birney, vice president, operations, PENN Interactive. “ESPN BET on PGA TOUR LIVE deepens our already robust media and betting integrations with ESPN and creates unique opportunities to engage golf fans in an entertaining way with compelling up-to-the-minute data and insights.”