UNCOMPROMISING COMMITMENT TO PROGRESSIVE LEARNINGS

Millennials and Gen Z make his world go round. As the Co-Founder- CMO of boAt Lifestyle, Aman Gupta is unabashedly committed to the learning curve this end of the market continues to inspire his business.

- AMAN GUPTA Co-Founder-CMO boAt Lifestyle

"DRIVEN BY GUPTA'S INNOVATIVE BENT OF MIND AND CUSTOMERCENTRIC APPROACH THE HOMEGROWN BRAND BOAT RAPIDLY CLIMBED THE CHARTS, PIVOTING AS THE PREFERRED BRAND FOR QUALITY, AFFORDABILITY AND STYLISHNESS"

Taking to X he once shared how he loves working with Gen Z and young millennials. "Sure, they may not have decades of experience, but they have got something we did not: Exposure. They know what we don't. They are global citizens and watching the world around." Gupta has a lot of under 30s and Gen Zs in his marketing set up."... every time I talk to them, I realise that they don't just work for money..... I see courage. Courage to speak up... To question what does not make sense... And, maybe the question is not how to manage them... Maybe the real question is, how do we make sure we work with them and learn from them."