There are no shortcuts to success

This third-generation business leader from the Goel Group, Central India's leading conglomerate, has honed his skills through no less a personality than his grandfather. Looking back on his journey as a results-driven entrepreneur, Archit Goel - Director and CFO of Goeld Frozen Foods, recalls it was the practical mentoring of his grandfather which yielded the path, both in business and life, he would follow. Goel, now 35, was just in his 20s at the time when he embraced those lessons he needed so desperately to illuminate his future.

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The relentless dedication with which his grandfather built the family business from scratch is something he can never forget. It instilled in Archit the lifelong lesson that there are no shortcuts to success.

The corporate entity today has business interests across Mining, Iron & Steel, Pipes, Hydro-Electricity, Solar Power, HealthCare, Education, Media, Bio Fuel Ethanol, and now in Frozen Foods, Natural & Organic Oils & Oleoresins, and Natural Nutritional Supplements.

The brand Goeld was created in 2020 through the group's wholly-owned subsidiary BSE-listed Shri Bajrang Alliance Limited. Leveraging on the future trend in the frozen foods business to launch of Goeld through the FMCG segment was a surprise move from the Group, largely recognised for its diverse businesses in the steel and power sectors.