Rahul Jain: Founder Market Kya Kehti Hai Enabling Financial Literacy

In today's rapidly evolving digital era, 'influencers' has become a buzz word that's bandied about all over the place for what's going on in social circles, and now, increasingly as an effective tool for corporate communication.

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But we have a refreshing take on the concept, which is, 'financial influencers', who have grown to wield a lot of clout. Exemplifying this interesting development is Rahul Jain aka Market Kya Kehti Hai. Rahul puts the spotlight on financial literacy and freedom, terms never heard of 20 years ago.

Money, we've heard often enough, makes the world go round but over the past two decades it's taken on a whole new meaning with globalization bringing the world community ever closer. The financial world has been amongst the first to reflect this change. Driven by startups, high-paying jobs, investments in highgrowth sectors such as fintech, healthcare and technology etc today's self-made billionaires and millionaires are from the younger generation. India, as revealed by a Knight Frank report, is expected to see the fastest growth in ultrahigh net worth individuals globally over the next few years. Their rising interest in growing their personal wealth is also being triggered by social media.