TECHNOLOGY BRIDGING AND HUMANITY WITH KEY LESSONS FROM FORTUNE AT CANNES

FORTUNE ASSEMBLED some of the world’s leading thinkers at Cannes Lions on June 18 to explore the future of innovation, creativity, and leadership.

- BY ASLESHA MEHTA

The inaugural Fuel Up With Fortune event took place at Hôtel Barrière Le Gray d’Albion, nestled between the French Riviera and Cannes’s luxury boutiques. The event brought together visionary minds that are redefining technology and global markets.

Fortune senior editor Massimo Marioni led a fireside chat with NFL star Efe Obada on transforming trauma into triumph and cultivating the mindset needed to overcome challenges. Meanwhile, Fortune leadership editor Ruth Umoh explored how women are reinventing brand storytelling in a tech-driven era. Umoh also highlighted how top marketers are turning first-party data into a powerful strategic advantage.