AMAALA: WELLNESS REDEFINED

Amid the red cliffs on the turquoise coastline of Saudi Arabia’s northwestern shore, a new paradigm in luxury tourism is emerging. AMAALA, the high-end wellness destination created by Red Sea Global (RSG), is nearing a defining moment. With resorts close to completion and core infrastructure built, 2025 marks AMAALA’s shift from bold concept to reality.

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“This is not just an idea anymore,” says John Pagano, group CEO of Red Sea Global. “We're pioneering a revolutionary approach to wellness that blends integrative therapies, traditional methods, and local well-being.”

Over $7 billion in contracts has been awarded, and partnerships with global icons including Four Seasons, Rosewood, Nammos, Jayasom, and Clinique La Prairie have been secured. The first phase will open this year across eight resorts, 1,400 rooms, 160 residences, and premium golf and marine facilities. Ultimately, AMAALA will feature 4,000 hotel rooms across 30 hotels, plus 1,200 residential villas, apartments, and estate homes.