Beauty Secrets

Romita Mazumdar's Foxtale is scaling while being rooted in clarity, consistency and a customer-first approach

- BY SAMIDHA JAIN

When Rajat Agarwal, managing director at Z47, first met Romita Mazumdar as a potential investor in her company, what struck him most wasn’t just her business plan but also her clarity. “She had a clear thesis: Each product should be a hero product, and the focus should be on solving a real consumer problem with effectiveness and consistency,” says Agarwal, who immediately decided to participate in a Series B round the company was raising and has since also been part of the company’s Series C round earlier this year. For him, Foxtale’s level of customer-centric thinking was rare. Agarwal recalls being impressed by how Mazumdar wasn’t chasing vanity metrics or short-term traction. Instead, she was focussed on listening to customers, refining formulations and building trust before scale.

It was this clarity and a simple question: ‘What is it that women find missing in their skincare products?’ that led Mazumdar to launch Foxtale in 2021. “There weren't skincare products that were quick to solve people’s problems, were affordable, and those that could be used consistently,” Mazumdar had told Forbes India in a previous interview.