'Be positive and make use of opportunities'

The ALS Group, managed by Cas Joubert, his brother Thys, and partner Johan van Rensburg, was recently recognised as the Agricultural Writers SA Farmer of the Year for 2022. Joubert spoke to Magda du Toit.

- Magda du Toit.

How would you describe your management approach?

We play the ball as it bounces on the field. Our main focus in recent years has been to involve the next generation in such a way that they can live out their passion within the economic parameters of the business.

Are there other opportunities you’re pursuing?

We’re positive about agriculture, and are always looking for new opportunities to expand vertically and horizontally if it makes business sense. For example, we would like to close the loops in the value chains. At present, we’re producing maize meal, and are keen to do the same with soya bean. We also run cattle, and would like to become more involved in that value chain.

What are the plans for the business over the next five to 10 years?