The Untapped Power of Partners

When things go wrong, your partners can help in ways you don't expect. ReachTV founder Lynnwood Bibbens learned that in a big way.

- JASON FEIFER

On the worst day of his professional life, as his business seemed to be crumbling around him, Lynnwood Bibbens told his team: “Give me 30 minutes.”

He retreated to a quiet room. He closed his eyes and reflected on his career. Then he returned to his team and said, “We're going to find out two things really quickly. Number one, we're going to find out if our partners value us. And number two, once we find out how valuable they think we really are, we have an opportunity to dream about what we want to be.”