Creators and their Creations

They’re everywhere. On Instagram, YouTube and Facebook when we’re scrolling through reels.

- KABIR SINGH BHANDARI

In our friends whatsapp groups with a comic take on the latest trend or with an informed opinion on the current news story. At parties when discussions turn to their latest meme-worthy content, controversy or podcast. Influencers are fast replacing our Bollywood celebrities as conversation starters. And over the last few years like their movie industry counterparts, they have been venturing into entrepreneurship.

Every week sees an announcement of a certain actor launching their own skincare product, health app or becoming the brand ambassador for a food delivery platform. The same pace seems to be catching up with the content creators, with certain specific favouites ofcourse. With millions of followers on their social media accounts, over time they realised that marketing and reaching out to people would not be a challenge, and getting into some form of business would significantly aid their revenue and get them started on the path to entrepreneurship. Fashion seems to be the common ground where they all meet, and then of course there are other businesses.

Taking to Fashion Street