This Doughnut Franchise Is Hitting the Road

To grow, DonutNV needed a steady supply of delivery trailers. So last year, it started making them itself.

- CLINT CARTER

DonutNV is known for its hot mini doughnuts. It is not especially known for the trailers it produces at its 31,000-square-foot factory in Georgia. But those trailers have become the key to its business.

Here's why.

DonutNV is a mobile operation, with franchisees selling doughnuts out of trailers at corporate events, graduations, and so on. The brand once relied on trailers purchased from third-party vendors-but in February 2023, shortly after it ramped up its sales operations, it foresaw a problem: What if the brand recruited franchisees faster than trailers were available? "It was kind of a necessity," says Alex Gingold, DonutNV's cofounder.