OUR BEST-EVER PROMOTION

Want to draw new customers to your business? Take inspiration from these shops on our list, who share their greatest attention-getting ideas.

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1/ The “dollar bin” for candy

"We sell candy and nuts, and started a popular 'dollar bin' promotion. It began when we found a big stash of Christmas goodies in May—and, well, May isn't exactly peppermint season. So our marketing manager, Adam Walsh, proposed that we put it out for a dollar. It was a hit. Now we pull out the bin whenever we have product we want to move quickly. Everything is clearly labeled if it's near the best-by date or a little broken—kind of like a scratch-and-dent sale, but for candy."

—Steve and Michelle Jahn, owners of Nifty Nut House in Wichita, KS

2/ A birthday party for the store

"We're a reptile store. Our grand opening in 2019 was such an amazing promotion—so we decided to throw an annual party to celebrate our shop's birthday. Free food is provided by local restaurants, and a keg comes from our friends at a local brewery. Throughout the day, we've had circus and sideshow performances, including a man who ate light bulbs and one of the world’s only female sword-swallowers. (We really wanted fire-breathing, but the fire marshal said no.) We frequently have big shop discounts, plus animals and activities for kids. It's always a hit with our customers!"