We are attempting to differentiate ourselves from the competition

We are very bullish on Sainik Laminates with the new catalogue having been launched, and by the year-end, we should have larger size capacities coming into play.

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Keshav Bhajanka Executive Director Century Plyboards.

In Q4FY23, the company achieved best ever quarterly sales, EBITDA and PAT in absolute terms. What were the contributing factors to the tremendous performance?

After all the initiatives that we have put in place in the cloud division for the last three to four years, you have seen sustained groups. And the reason behind this is manyfold. It could be virokill, it could be attributed to the firewall, could be attributed to the huge ATL campaign we have done. Also, it could be attributed to the change in the go-to-market, whereby we are focusing a lot more on reaching out to the end customer.

Coupled with this, we are now growing in our MDF segment. We are expanded our capacity and we are going into the laminate segment as well where we are expanding our capacity. So I'm very bullish on growth for the company overall going forward.

What is the current competitive landscape for your company, and what are your plans for enhancing your competitive position?