IS SOCIAL MEDIA INFLUENCING THE IDEA OF A DREAM HOME?

Parthh K Mehta, CMD, Paradigm Realty highlights impact of social media on home buying decisions.

- 

The omnipresence of social media is changing the way real estate is sought for, and purchased, by new generations of home-buyers. As per 2023 statistics released by Hootsuite, while nearly all buyers use the web at some point in their home buying journey, social media platforms are matching pace with listing websites in their role as search tools. But the role of social media the home-buying process begins much before and extends far beyond the actual search process.

THE SOCIAL TASTEMAKERS

Social media platforms such as Pinterest and Instagram are where design trends gain currency and momentum, informing the tastes and curatorial process of homeseekers. In the thriving influencer economy, digital celebrities essay an integral role in shaping the perception of properties or even in driving property trends. Numerous studies have found that digital platforms can significantly sway consumer behaviour, shaping the attributes that they believe make certain properties more appealing.