How Gen AI is Redefining ROI in the Enterprise Era

In a world saturated with data but starved for actionable insight, Generative Al is emerging as a decisive force in how enterprises measure and deliver business value.

- By Musharrat Shahin

A NEW whitepaper released by business consulting firm Practus and AI transformation company Pathsetter AI, titled “The Future of Enterprise Intelligence: Integrating GenAI for Competitive Advantage,” argues that traditional ROI models are being upended by Gen AI’s capacity to deliver real-time, predictive, and outcome-oriented decision-making.

For decades, ROI focused primarily on efficiency metrics—cost reduction, productivity gains, and historical performance. However, with 97% of data leaders admitting they struggle to extract meaningful value from their data, the cracks in conventional Business Intelligence (BI) systems are showing. Static dashboards, delayed reports, and manual data prep are no longer sufficient in a hyper-competitive, real-time economy.