LEADERSHIP TRAITS 2025 CASE STUDY: THE MIDDLE-CLASS MAN WHO DELIVERED RS.2000 CRORE DREAM

For last year's Diwali, my plan to be with family was all set. Gifts were packed, and the ticket was booked.

- ROOPALATHA H

However, a last-minute cancellation from the private bus service company shattered my plans. As it became evident that I couldn't make it home in time, I chose the next best option: sending the gifts home. I approached the nearest DTDC point after office hours and inquired about the delivery time. Their response really surprised me. "Ma’am, if you had come a bit earlier, we could have delivered it today itself." They promised to deliver my parcel the next day—on the day of Diwali! It's no wonder DTDC became a household name in India.

However, DTDC and its founder Subhasish Chakraborty's journey was filled with unusual challenges. Hailing from a middle-class family in Kolkata, Subhasish sold his mother's jewelry to fund his business endeavors before creating waves—first in the logistics industry and then in the e-commerce industry.

Early Life