DO'S & DONT'S TO CREATE A GLOBAL BRAND

Deepak, an alumnus of Lucknow University has transformed Graphics Card market in India. He has not only managed to develop the market, but also set his brand around it by leveraging contemporary strategies.

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Deepak Gupta Country Head - SEA ZOTAC Technology

In your opinion, what does it take to strongly establish an organization's brand across various countries?

What are aspects to consider to build a global brand? To establish a brand, first we have to get into the brand, their vision, product line, internal working and few steps are very necessary to map the market:

1. Market Size

2. Target consumers 

3. Available competition

4. Right channel for flow the products

5. After sales service arrangement

To set-up the brand globally, it is very necessary to understand the local consumer behaviour, culture, festivals, liking & disliking, business pattern, and so on, we need to formulate the strategy keeping in mind above all aspects. Also establishing brand internationally, we have to set the branding guild lines, logo usage, branding theme, we have to be consistent in products, branding& all marketing assets. Making a global brand is a lengthy process and there is no shortcut, brand has to rely on their partners and create trust among the channel and consumers.