يحاول ذهب - حر
TIME TRAVEL
27 August 2022
|Businessworld India
KIRAN’S KONTRARIAN KORNER
TIME TRAVEL has long been dreamt about, with many a sci-fi novel and countless movies having this as their core theme. Most people are more curious about the future than the times already gone by. One reason may be that, unlike the future, the recent past – depending on how far back one wants to go – is better known, at least in part. This knowledge comes through anecdote, history books, oral accounts travelling through generations, and old artefacts like monuments or carvings.
A BIG MARKET FOR THE PAST
Of course, there are distortions or misinterpretation; there is also bias, with history inevitably being written by the victor. As a result, history – long considered a given – is no longer so. The past, once thought immutable, is a topic of controversy and contestation. Some want to make history by beating records; others want to “make” history, re-writing and shaping it to their preferences.
Futuristic fiction continues to thrive, but there is a big market for the past. One indicator is the spate of best-sellers based on millennia-old mythology or on fictionalised history. Many recent box-office hits too are anchored in times past. Though few drivers in India keep an eye on the rear-view mirror (or anywhere else on the road, for that matter), there is clearly a resurgence of interest in looking back in time.
This rear view, though, is limited in space and time: while the “wrongs” of a certain past period are seen, we did not seem to notice that those behind us were accelerating and set to overtake us – for example, Korea and China in the 1960s and 1970s, and Bangladesh in the 2020s.
هذه القصة من طبعة 27 August 2022 من Businessworld India.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
المزيد من القصص من Businessworld India
BW Businessworld
A NOVEL THAT GLIDES THROUGH MANY REALMS
Journalist Nikhil Kumar strides into the arena of fiction with aplomb. His novel navigates continents and decades, capturing both the rarified world of architecture and the intimate spaces where relationships fracture
2 mins
December 13, 2025
BW Businessworld
"Huge Capacities Are Required"
DV Kapur on India's energy future, the need to balance coal and renewables, his eponymous foundation, and much more
2 mins
December 13, 2025
BW Businessworld
METAL, MUSIC & MOTORCYCLING
From the new Bullet 650 to the Flying Flea C6 and S6 electric scrambler concept, Motoverse 2025 brought together heritage motorcycles, next-gen EVs, riding culture and a vibrant global community
5 mins
December 13, 2025
BW Businessworld
Redefining Unalloyed Nationalism
In My Idea of Nation First, author UDAY MAHURKAR argues that India's future governance is inseparable from its understanding of the past,\" writes Srinath Sridharan
3 mins
December 13, 2025
BW Businessworld
"We have consistently delivered an annual ROI of approximately 40 per cent"
Dushyant Singh, a food & beverage entrepreneur, has over 15 years of experience in building F&B brands, including On The House, Rustic, and The Lama. BW Businessworld recently caught up with Singh to chat about his latest venture, Coffee Sutra, a favourite among coffee aficionados in Jaipur. Excerpts
4 mins
December 13, 2025
BW Businessworld
"The AI Race Won't Be Decided By Models & Tokens, But By Economics"
PHILIPP HERZIG, Chief Technology Officer at SAP, discusses the changing mandates of tech leadership, the next phase of AI adoption, SAP's rapid progress with Joule and RPT1, and why India is core to SAP's future, in an interaction with BW Businessworld's Rohit Chintapali. Excerpts
4 mins
December 13, 2025
BW Businessworld
“The genie is not going back in the bottle”
Al will reshape commerce faster than any previous industrial shift, and businesses must now design for scale, trust and permanence rather than novelty, says DIARMUID GILL, Chief Technology Officer, Criteo, in this conversation with Noor Fathima Warsia
2 mins
December 13, 2025
BW Businessworld
PREMIUM PUSH
With Aston Martin watches and 200 new exclusive stores, Timex India sharpens its premium ambitions and long-term growth play
4 mins
December 13, 2025
BW Businessworld
Carrot & Stick Game
Unlisted shares are typically valued based on demand–supply dynamics, rather than on core fundamentals, as detailed financial information is usually limited
3 mins
December 13, 2025
BW Businessworld
STEADY ASCENT
In a fiercely competitive market, can home appliances and durable company Kenstar's calibrated expansion across categories and towns unlock its Rs 3,000-crore revenue ambition?
6 mins
December 13, 2025
Translate
Change font size
