Come Together

The merger of Alaska and Hawaiian Airlines offers the best of both worlds

- 

WHAT HAPPENS when two of the most beloved airlines in the U.S. join forces? Alaska Airlines has officially acquired Hawaiian Airlines, propelling the combined entity to become the country’s fifth-largest carrier. But in a world where airline mergers often lead to the disappearance of one brand, what does this partnership mean for travelers? Can Alaska and Hawaiian maintain the unique qualities that set them apart? As the two airlines enter this new chapter, they’re promising big changes—but what might those be?

Maintaining Distinct Identities