SUSTAINABLE, STYLISH, SMART Uppercase's Formula for India's Travel Gear Boom

Uppercase pushing the travel gear category toward sustainability and style while influencing a new generation of conscious consumers.

- Sandeep Kumar

Founded in 2021 by Sudip Ghose, Uppercase is a homegrown luggage brand with a design-first and eco-conscious philosophy.

With over 22 years of leadership experience, Ghose envisioned a label that re-imagines travel for a new generation of explorers. Officially entering general trade in 2023, Uppercase has quickly established itself with a versatile portfolio spanning hard luggage, backpacks, duffel bags, and office satchels. Its 'Bullet Hard' luggage line made history as the first Indian brand in nearly seven decades to win the Red Dot Award. Sustainability remains central, with initiatives that have already recycled 54.79 lakh plastic bottles, saved 436,193 Kg of CO2 emissions, and conserved 96,448 litres of oil.

In a rapid-fire exchange, Sudip Ghose, Founder & Managing Director, Uppercase, outlines the evolving trends and roadblocks shaping the future of travel gear in India.

Which consumer segment is driving the most growth in this category?

Among travel gear, backpacks are currently driving the fastest growth. The Indian backpack market was valued at about $1.05 billion in 2024 and is estimated to reach US$2.44 billion by 2034. Their dual use for daily life and travel makes them highly versatile. Suitcases remain the largest segment, growing at around 6-7% CAGR as travel volumes rise across metros and Tier-2 cities.

During the holiday season, we see strong traction across both bags and travel accessories, but backpacks tend to lead the way as popular gifting choices. At the same time, small travel accessories, like pouches, organisers, sling bags gear gain momentum as add-on purchases, complementing larger luggage buys.

How is Uppercase redefining travel gear as a style and fashion statement in India and on the global stage?