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Thinking seriously - bridging the inside and the outside worlds

BusinessBrief October/November 2025

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Business Brief

Thinking Seriously is a three-part series for anyone who suspects their brain might be quietly sabotaging them at work. After exploring thoughts - the architects of our decisions - and emotions - the layered signals that give them meaning - this final essay turns to behaviours - the actions that translate our internal world into external reality.

- David Backwell | Founder, CRO and Lead Consultant | Triliteral | david@triliteral.co.za |

Thinking seriously - bridging the inside and the outside worlds

With a blend of cognitive science, practical tools, and a dash of irreverence, I have delved into the mechanics of behaviour, showing how our actions are shaped by thoughts, emotions and motivations. By understanding why we act the way we do - and learning to align our behaviours with our intentions - we can unlock a more intentional, impactful way of working and living.

Behaviour as the bridge

If thoughts are the architects of decisions and emotions the layered signals that colour them, then behaviours are how we bring them to life - the actions that transform internal processes into external realities. Every behaviour, whether deliberate or reflexive, is a form of interaction. It’s how we influence the world, respond to challenges, and communicate what matters to us.

Think about it - a leader who nods and smiles while a team member speaks communicates encouragement and engagement. A leader who checks their phone sends a very different message. Neither action exists in a vacuum - both reflect underlying thoughts, emotions, and priorities. Yet, the world only sees the behaviour.

Behaviours as generative tools

Behaviours aren't just signals to others. They're tools we use to explore and shape the world, testing ideas, achieving goals, and responding to uncertainty. In this way, behaviours aren't just reactive; they're profoundly generative. Let’s explore this dual nature of behaviour.

Epistemic vs pragmatic behaviours

At their core, behaviours can be divided into two broad categories: epistemic and pragmatic. Both are fancy terms that could use some demystification. Epistemic refers to knowledge, and pragmatic refers to practical or realistic perspectives. Both are essential, but they serve different purposes and often pull us in competing directions.

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