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Campaign reaches 60 mn; App Downloads up 33X

November 2024

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Banking Frontiers

Devam Sardana, Business Head at Lemonn, is seeking to attract a large number of new investors into stock markets:

- Ravi Lalwani

Campaign reaches 60 mn; App Downloads up 33X

Who does not want stock investing to be easy and engaging? Everyone, right. That is what PeepalCo has taken up through its app Lemonn. It aims to enable everyone to own a share of India’s growth story.

Lemonn customizes engagement for different customer segments and targets specific demographics and categories. The app is designed with a focus on new investors, reflecting Lemonn’s commitment to clarity and simplicity. The sad fact is that despite a post-pandemic surge, only about 6% of Indians invest in the stock market. Lemonn’s goal is to make investing as accessible and effortless as possible. For this, the app features are customized targeting the needs and requirements of new investors, helping them discover and make decisions seamlessly.

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المزيد من القصص من Banking Frontiers

Banking Frontiers

Enhanced use of AI ensures optimal growth for banks

A recent Accenture study underlines the need for enterprises to go beyond the implementation of Al-based chatbots and make AI a part of their strategic bets:

time to read

4 mins

September 2025

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State Bank of India for New Branch Channel

For the Finnoviti 2025 Awards, State Bank of India filed a nomination for its largest CBS transformation program.

time to read

1 mins

September 2025

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It's imperative for banks to use PETS

A recent report by a global consultancy strongly recommends that Indian banks should make use of PETs, or Privacy-Enhancing Technologies:

time to read

3 mins

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Banking Frontiers

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Aaya hoon toh kuch leke jaunga

Two things unlearned in 2024: Unlearning can be one of the most challenging aspects of life because what we've learned often stays with us. (i) However, one of the most important things I've unlearned is taking my health for granted. After facing significant health challenges, I've made a conscious effort to prioritize my well-being and gradually detoxify my lifestyle. (ii) Another key realization for me has been that there’s no age limit to learning. When I took on the role of CEO at ITI Mutual Fund, I had to step into a new world filled with fresh responsibilities and learning opportunities. As the saying goes, 'with great power comes great responsibility,' and I believe that to lead effectively, one must be committed to continuous learning and personal growth.

time to read

5 mins

September 2025

Banking Frontiers

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Bank of Baroda for use of IT to accelerate Competence, Commitment & Culture

For the Finnoviti 2025 Awards, Bank of Baroda filed a nomination for use of IT to accelerate HR objectives.

time to read

1 mins

September 2025

Banking Frontiers

Airtel Payments Bank for Face Match

For the Finnoviti 2025 Awards, Airtel Payments Bank filed a nomination for AI/ML based face match for proactive fraud prevention.

time to read

1 mins

September 2025

Banking Frontiers

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Canara Bank for Junior Savings Account

For the Finnoviti 2025 Awards, Canara Bank filed a nomination for its youth oriented junior savings account.

time to read

2 mins

September 2025

Banking Frontiers

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HDFC Bank for Vigil Aunty Concept and Camapign

For the Finnoviti 2025 Awards, HDFC Bank filed a nomination for cyber fraud awareness & secure banking education.

time to read

2 mins

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Banking Frontiers

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CMO's Festive Playbook: Schemes, Campaigns & AI

The annual festive season opens new doors for banks. MVS Murthy, Chief Marketing Officer at Federal Bank and Sujit Shakya, Sr. Dy. CEO at Nabil Bank, reveal their playbook for the 2025 festive season:

time to read

4 mins

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State Bank of India for MPLADS e-Sakshi App

For the Finnoviti 2025 Awards, State Bank of India filed a nomination for its MPLADS e-Sakshi App.

time to read

1 min

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