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MORE THAN THE 'POWERLINES GUYS'

April 2025

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Australian Mining

AUSTRALIAN MINING SAT DOWN WITH GENUS MANAGING DIRECTOR DAVID RICHES TO DISCUSS THE COMPANY'S RAPID GROWTH TRAJECTORY.

MORE THAN THE 'POWERLINES GUYS'

A specialist power and communications solutions provider is taking on and beating the industry's biggest names to secure landmark national projects, having carved out a niche in the market through its authentic and personable approach.

While Genus has worked with the likes of Rio Tinto, Fortescue, Roy Hill, BHP and Northern Star Resources to design, construct and maintain the crucial infrastructure that keeps their mine sites running, the company isn’t getting ahead of itself.

“We've come a long way from being the ‘powerlines guys’, and I’m proud of where we find ourselves,” Genus managing director David Riches told Australian Mining.

“We've rapidly diversified and scaled our offering and now operate across three divisions covering everything from transmission lines and substations to communications solutions and renewable energy. But there’s always room for improvement, which is what drives us each day to become Australia’s contractor of choice.

“As we grow, it’s really important for us to maintain our culture, continue that can-do attitude and ensure that we don't stop until we finish our jobs - something we've always prided ourselves on.”

Unlike competitors that outsource extensively, Genus has nearly 1400 directly employed professionals ensuring quality and consistency across every job from start to finish.

Riches said Genus employees are experts at what they do.

“When it comes to renewables, power lines, substations or anything to do with energy and engineering of energy facilities or assets, we're not confused in any way, shape or form,” he said.

“We're doers rather than talkers, and our clients understand that we deliver projects as promised. If a client's got a problem, we work through that issue quickly — we always prioritise transparency and communication.”

This approach enables Genus to pull through when the going gets tough.

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