AFFORDABLE MECHANISATION

IN AN INDUSTRY TALK SESSION, JALAJ GUPTA, BUSINESS HEAD-COMMERCIAL VEHICLES AT MAHINDRA & MAHINDRA LTD. DISCUSSED THE FUTURE OF AFFORDABLE MECHANISATION WITH ASHISH BHATIA

- ASHISH BHATIA

Q. How are you taking the momentum gained last year for the whole agenda of introducing affordable mechanisation in CVs? How are you blending it with this year’s objective?

A. Recall that last year, we introduced the RoadMaster G75 Smart Motor Grader. Since then, we’ve upped our game. Today, in the first eight months, we are India’s largest grader manufacturer with a 25.3 per cent market share. We anticipate further growth, especially with the focus of the Indian government on road development. As a company, we’re bullish on graders and are not dropping any product in our CEV V range.

Q. What are the key CEV launches, and how do they contribute to your revenue and the overall CV segment?