BMW Alpina Rights Transferred

ON THE FIRST DAY OF 2026, THE TRANSFER OF THE RENOWNED “Alpina” trademark rights marked the launch of BMW Alpina as an exclusive, standalone brand under the BMW Group umbrella, with the initial focus on brand activation.

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Dedicated brand models will be announced in due course, retaining key elements of the BMW Alpina brand—unique balance of maximum performance and superior ride comfort, combined with hallmark driving characteristics. These will be complemented by an exclusive portfolio