GEELY EX5 STARTS BRAND'S VALUELED BLITZ IN UK

CHINESE CAR BRAND Geely plans to launch 10 electrified models in the UK by 2030 and will major on value as it eyes a share of the lucrative hatchback and crossover segments.

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Geely is the namesake brand of the Geely Automotive group, which is China's largest privately owned car firm and includes Volvo, Lotus, Polestar and taxi maker LEVC - as well as the Zeekr, Galaxy and Lynk&Co brands that aren't sold in the UK.

It's launching in the UK with the EX5, a 4.6m-long electric SUV positioned as a value alternative to the Skoda Enyaq, Ford Explorer and Tesla Model Y.