Hyundai Creta: The segment leader continues to grow

Despite the proliferation of the mid-size SUV market, COO Tarun Garg of Hyundai Motor India is confident that the Creta will continue to lead in the segment in the country, writes Ketan Thakkar.

- Ketan Thakkar

Amid the mid-size SUV frenzy, the segment leader Hyundai Creta was the Number One SUV player in the industry in May 2023.

The model was the biggest selling SUV last month, even higher than some of the mainstream sub-four metre affordable compact SUVs in the market — underscoring how the vehicle continues to rule the roost despite half a dozen alternatives available in the market place.

This new high has been achieved in its eighth year of selling and amid fresh competition coming in from India's largest car maker Maruti Suzuki with its Grand Vitara and World's largest car maker Toyota's mid-size SUV offering the Urban Cruiser Hyryder.

Despite new competition, Tarun Garg, COO of Hyundai Motor India says he is confident of Creta holding onto its leadership position in the mid-size SUV segment.