7Up

The new BMW all-electric flagship sedan is here and sets new benchmarks in the segment but what makes this car so special and does it pack enough of a punch to share the crown with the 7-Series?

- Abhik Das

Flagships are examples of a manufacturer’s prime technological prowess, the pinnacle of its engineering capabilities, the very best that it can offer. This also means that time and again, the boundaries of everything that defines a flagship, need to be furthered to set new benchmarks for others to follow. The i7 is just that product for BMW and for the industry to take inspiration from. The luxury sedan segment has to have first-in-class features to stand out and that is a bigger challenge to overcome as overlapping tech across the industry has led to expectations of similar luxury features thus, most of these cars tend to also feel very similar.