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Review threatens future of Lotus's UK factory

July 09, 2025

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Geely weighing up a host of options as it tries to stem huge losses at troubled British sports car brand

- Phil McNamara

Review threatens future of Lotus's UK factory

THE future of Lotus's UK plant in Hethel, Norfolk, is under review, as its Chinese owner, Geely, takes drastic action to fix the loss-making British sports car brand.

The maker is trapped in a perfect storm, buffeted by tariffs that have inflated the cost of UK sports car exports to the United States, and exorbitant American import duties on its Chinese-built lifestyle EVs that make sales commercially impossible. Lotus is grappling with inconsistent electric car demand, too, and growing the brand from a tiny customer base.

Geely has pumped massive investment into Lotus, funding the clean-sheet electric technology that underpins the Eletre SUV and Emeya sports saloon, and a factory in Wuhan, China. It has also invested £100 million in the Norfolk site, yielding new production lines to build the petrol-powered Emira sports car and pure-electric Evija hypercar.

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