From Functionality to Luxury

The bathroom design industry is experiencing a significant shift, with a growing focus on style, technology, and luxury. Consumers are looking for functional yet aesthetically pleasing products, making the bathroom an experience zone rather than a mere functional space.

- Sana Chohan

India's bath and sanitaryware segment has undergone a massive change over the last few years. Sanitaryware was for long considered a low-involvement functional product segment. Today, users love trendy interior design for their homes and are hygiene conscious. With everything in a living space shaped up to provide comfort and desire, bathrooms are not left far behind. Bathrooms are becoming an experience zone, with wash basins that match the design of the shower and water closets that match the design language of the faucet. From statement mirrors and sculptural tubs to bright hues and indoor-outdoor showers, bathroom design has come a long way. When choosing bathroom accessories, consumers look for style, cutting-edge technology, and luxury. They are obsessed with the speed and efficiency that technology brings, and this is where these bathroom fittings step in.

In the last few years, bathrooms have incorporated functionality with convenience. It has identified itself in an individual's personality and lifestyle. Growing apartment culture and exposure to international brands have transformed the Indian bathroom fittings industry. To enhance the appearance of bathrooms, the demand for tiles, sanitaryware and bathroom fittings has proliferated across the country.

LUXURY AS A CONCEPT

Users today are looking for concepts rather than just products. Shapes, finishes, textures and tones - picking bathroom fittings that are all from the same design family is the cheat code to build an easy aesthetic.