Raw Mango Agama

TEXTILES HAVE BEEN INTEGRAL TO THE STORYTELLING AT AD IN PRINT. IN A NATURAL STEP AHEAD, FOR THE FIRST TIME EVER, THE AD DESIGN SHOW THIS YEAR OPENED WITH A GARMENT PRESENTATION. THE MOOD, THE MUSIC, THE PEOPLE, THE TEXTILES EVERYTHING WAS MAGIC.

- Sanjay Garg

The Karigar Pavilion 

UNANIMOUSLY THE MOST POPULAR PAVILION AT THE AD DESIGN SHOW, AND SUPPORTED BY JSW, THIS EDITION CELEBRATED THE MAGIC OF INDIAN CRAFTSMANSHIP FROM SEVEN DIFFERENT REGIONS AND CULTURAL TRADITIONS.

RUG WEAVING BY THIYAGARAJAN X NEYTT Thiyagarajan, a weaver who works closely with Kerala-based Neytt rugs, showcased weaving using the finest sisal fibres derived from the agave plant. Karigars at Neytt revive traditional forms and exhibit them on a stage for the world to behold. KATHKUNI JOINERY BY THAKAR CHAND X NORTH Karigars Thakar Chand and Satish Kumar practise the traditional Himachali crafts of kathkuni and dbajji dewari, to create earthquake-resilient structures using wood, stone and mud. The duo work with Rahul Bhushan at North. At the pavilion, Chand demonstrated kathkunior joinery and other woodwork techniques. GUDARI MAKING BY KALBELIA CRAFT REVIVAL PROJECT X 

KOTA HERITAGE SOCIETY Nati Bai and Lad Bai, of the nomadic Kalbelia tribe of Rajasthan, have mastered the craft form of gudari. In 2020, the Kota Heritage Society set up the Kalbelia Craft Revival Project near Bundi, Rajasthan, to preserve this traditional skill. At the show, Nati Bai and Lad Bai demonstrated the art of gudari making in all its glory. BASKET WEAVING BY MAHADEVAMMA X THE KISHKINDA TRUST For 20 years, the Kishkinda Trust has been using locally grown materials to make sustainable products, empowering communities in the Hampi region. Mahadevamma, who started as a rope maker 20 years ago, exhibited the nuances of basket weaving using natural fibres. EMBROIDERY BY