NATURAL MEAT JERKY TREATS ARE BREAKING THE BARRIERS OF ENTRY INTO THE PET FOOD INDUSTRY

Why these delicious, healthy, and profitable pet treats should be an integral part of your Go-to-Market Strategy.

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Pet foods remain the gold standard and end goal for many pet businesses, big and small.

They consistently rake in the lion’s share of pet industry revenues and offer pet brands sustainable growth opportunities.

However, despite being lucrative, finding a simple and quick entry path into the pet foods segment can be challenging without a hefty investment.

Private-labelled natural meat jerky treats for pets position themselves as a compelling solution.

UNDERSTANDING MEAT JERKY TREATS

Like most pet food products, jerky treats are available at varied price ranges based on product quality.

There are two primary types of meat jerky treats - Economical and Premium.

As their classification suggests, the first difference between the two types is their cost. Economical jerky treats are made with Mechanically-Deboned Meat, a processed-meat product which may include meat by-products and discards.

Using highly-processed ingredients like starches, glycerin, gelatin, synthetic flavours, and chemical preservatives is commonplace too.

On the other hand, premium meat jerky treats are made with only prime cuts of boneless meat.

The simple and high-quality nature of premium meat jerky treats yields superior palatability and substantial nutritional value.

They retail in the premium segment of the pet treats market and have garnered a loyal customer base over the years.

HOW ARE NATURAL MEAT JERKY TREATS MADE?

Making natural meat jerky treats is a relatively straightforward process.

At Innomalous, we dehydrate boneless Chicken, Basa Fish, Tuna Fish, or Lamb fillets for over 24 hours in a precise, temperature-controlled air-drying chamber.