FROM YARNS TO PAWS: CENTURY STEEL INDUSTRIES' VENTURE INTO PET ACCESSORIES

In Conversation with Deepesh Kedia, Director of Century Steel Industries, he discusses the journey of Century Steel Industries from core fabrics to venturing into the Pet Industry and rooting their work in exports.

WHAT IS THE PRIMARY FOCUS OF CENTURY STEEL INDUSTRIES?

Our core business centers around the production of multi-filament yarns and narrow woven fabrics. Notably, we hold the distinction of being one of the largest exporters of narrow woven fabrics in India. Our clientele includes prominent names such as Samsonite South Asia, VIP/Sky bags, Safari and many other renowned brands globally, for whom we serve as dedicated suppliers across the South Asian region. Our commitment lies in making a tangible difference for our valued customers.

Recognising a void within the market, we recently diversified into the realm of dog accessories. The driving force behind this expansion was the observation that existing products were often polarized, the premium offerings were prohibitively expensive, while the more affordable options compromised on quality.

This imbalance presented an opportunity to fi ll the void in the market, particularly within the mid-tier segment. Our foray into this domain was not solely driven by price considerations, but rather our aspiration to offer an optimal blend of quality and affordability.

WHAT ROLE DOES YOUR COMPANY PLAY IN THE SELF-SUFFICIENCY OF INDIAN PET BRANDS THAT THE INDUSTRY HAS BEEN ADAPTING TO?