Bagful Of Creativity

Sally Sarieddine talks to Deepa Rajan on how LaLaQueen comes from a magical space of creativity to turn into fashionable accessories for today’s progressive woman

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Sally Sarieddine considers her festive spirit a gift from the fact that she was born in a festive month. Driven by her curious nature and fuelled by passion, Sally channelled her vivacious imagination and her respect for the diverse expressions of life to give us LaLaQueen, a contemporary fashion label that specialises in handcrafted leather handbags. Most of the raw material for these handbags is ethically sourced and hand made by local skilled artisans to support the families of the local community in Lebanon. The name is LaLaQueen and royal it is both in terms of its goals as a sustainable brand and one that provides the best in accessories to suit the progressive woman of today.

Is it any wonder then that LaLaQueen bags have been featured in local and international titles such as British Vogue, Harper’s Bazaar, Marie Claire, and Grazia IT. Their ‘famous’ Dr. Bag has also been spotted on the ever so glamorous Amal Alameddine.

In an interview with The Woman, Sally talks about her passion, her bags et al.

You are a BA in communications. From communication to designing bags …Do take us through this interesting journey. Why the name LaLaQueen for your brand?