The Signature

Laura Bailey has honed her creative eye through photography and having co-founded fine jewellery brand Loquet London. This season she’s partnered with THE OUTNET to create a signature capsule collection

- AMY SESSIONS

What do your first 30 mins of the day look like, your morning routine? I’m an early bird. These days I get up in the dark to run or walk with my two dogs, Frankie & Bambi, before I wake my kids at 7am and make breakfast before they head off to school. In an ideal world (not in lockdown), I would play an hour of tennis or join a class at my local Bodyism gym before I start work, which might mean a shoot, meetings all over town or a day at my desk. I have no ‘normal’ day, I have quiet days and crazy days and somehow it all works out. But sport, and being able to organise all around my kids’ routine is key.

You started in the industry as a model, how did you discover your eye for design? I have worked an unconventional model life, always combining shoots with my passions for writing, photography and travel, and creative direction including design. My diverse creative lives are entwined and cross-pollinating and I am always casting, pitching & collaborating, in all fashion fields. I have been so lucky to work with some of the best creative visionaries, from Karl Lagerfeld to Edward Enninful, and have watched and listened hard.