The Face Of Aigner

A finer look at Christian Alexander Beck and the evolution of Aigner

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We know little about you, please can you tell us about yourself as a fashion designer, where you studied and how the appointment of AIGNER came about?

I have never been afraid to experiment with fashion and after completing a classic apprenticeship as a tailor, I started studying fashion design. During my studies I could already gain first practical experiences with Goldpfeil where I met Sibylle Schön. In 2008 she brought me to AIGNER and that's how it started.

How do you see AIGNER evolving as a brand? Since the beginnings of what is was, handbags were always a key focus, is this still the case?

We do have our core competences in Accessories, but there is still more to explore. The possibilities are limitless and we are continuously developing. The focus was and always will be on leather bags.

What ambitions do you have for AIGNER?

We want to achieve even more for the brand. Continuous brand development is what we are aiming for – we want to make people fall in love with AIGNER.