Ethically Charming

Pandora may be known for its stunning silver jewellery, but its DNA is positively green.

- Diyana Hakmi

Pandora charms have become known as tiny pieces of magic; a manifestation of your memories from around the world. How those memories are crafted, is a magical story in itself. The journey of the iconic brand starts in the luscious hilltop town of Chiang Mai, Thailand, where Pandora employs around 14,000 people, almost half of its 32,000 global workforce.

The location can only be described as a paradise. It’s a verdant and exotic land, full of banana trees and rice fields, and the fragrant aroma of lemongrass and jasmine.

Chiang Mai is known for its efforts in the preservation of nature - one of the reasons Pandora selected the location to establish its green factory and kick off its sustainability plan.

The facility is a hive of activity and creativity where the local craftspeople are artisans of immense talent, taking precious metal and making it in to precious memories.