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![PHD](https://reseuro.magzter.com/100x125/articles/12480/208737/58a16305e5ff3/crp_PHD.jpg)
PHD
The massive win of the $3 billion Global Volkswagen account put the shop over the top.
![Brandi Halls](https://reseuro.magzter.com/100x125/articles/12480/282979/5b150f64e183e/crp_Brandi-Halls.jpg)
Brandi Halls
MEET THE HEART BEHIND LUSH’S FAMED ETHICAL CAMPAIGNS AND AUTHENTIC MARKETING.
![The Stranger Things Kids On How To Reach Gen Z](https://reseuro.magzter.com/100x125/articles/12480/249709/59f6d70ee9163/crp_The-Stranger-Things-Kids-On-How-To-Reach-Gen-Z.jpg)
The Stranger Things Kids On How To Reach Gen Z
STARS OF NETFLIX’S ’80S SCI-FI THRILLER SHARE THEIR SOCIAL, STREAMING AND GAMING OBSESSIONS.
![A&E's Retreat From Scripted TV Pays Off](https://reseuro.magzter.com/100x125/articles/12480/249709/59f6d7ad5aaeb/crp_AEs-Retreat-From-Scripted-TV-Pays-Off.jpg)
A&E's Retreat From Scripted TV Pays Off
THE NETWORK GOES AGAINST THE GRAIN— AND ENGINEERS A SURPRISING RATINGS TURNAROUND.
![Big Bang's Big Prequel](https://reseuro.magzter.com/100x125/articles/12480/244216/59d2321c8b7dc/crp_Big-Bangs-Big-Prequel.jpg)
Big Bang's Big Prequel
AS TV’S MOST-WATCHED SHOW WINDS DOWN, CBS BETS ON SPINOFF YOUNG SHELDON.
![‘Watch What Happens After'](https://reseuro.magzter.com/100x125/articles/12480/244216/59d237d42f135/crp_Watch-What-Happens-After.jpg)
‘Watch What Happens After'
BRAVO AND 360i TAKE THE NETWORK’S LATE-NIGHT SHOW TO SOCIAL MEDIA.
![Why Generosity Is Your Most Important KPI](https://reseuro.magzter.com/100x125/articles/12480/244216/59d2386120a86/crp_Why-Generosity-Is-Your-Most-Important-KPI.jpg)
Why Generosity Is Your Most Important KPI
THROUGH OPEN AND SUPPORTIVE COLLABORATION, ‘THE IDEAL SOLUTION BECOMES CLEARER MORE QUICKLY.’
![Ecommerce Is The New Box To Check](https://reseuro.magzter.com/100x125/articles/12480/245283/59d32203a5be3/crp_Ecommerce-Is-The-New-Box-To-Check.jpg)
Ecommerce Is The New Box To Check
AMAZON HAS LED THE WAY IN TURNING WEB COMMERCE INTO AD SALES. CAN A BULK-GOODS STARTUP BE THE NEXT BIG THING?
![Twitter's Livestream Takes Flight](https://reseuro.magzter.com/100x125/articles/12480/177583/5799e5954b941_13/Twitters-Livestream-Takes-Flight.jpg)
Twitter's Livestream Takes Flight
After facing criticism for slow growth and innovation, the social platform’s video offering could be what saves it from itself
![Amy Astley](https://reseuro.magzter.com/100x125/articles/12480/181778/57babfae8b1b3/Amy-Astley_1471861114.jpg)
Amy Astley
Architectural digest’s new editor plans to bring in younger readers, especially online by adding new verticals.
![Murdoch's Bet On Business News Pays Off](https://reseuro.magzter.com/100x125/articles/12480/246536/59db29ebdd7ff/crp_Murdochs-Bet-On-Business-News-Pays-Off.jpg)
Murdoch's Bet On Business News Pays Off
A POPULIST MESSAGE—AND TRUMP—HAS HELPED MAKE FBN NO. 1 IN TOTAL VIEWERS.
![Swarovski](https://reseuro.magzter.com/100x125/articles/12480/246536/59db305787617/crp_Swarovski.jpg)
Swarovski
HOW AN INDUSTRIOUS AUSTRIAN LAD WOOED HOLLYWOOD AND BIRTHED AN EMPIRE OF BLING.
![Returning Shows Get Extreme Makeovers](https://reseuro.magzter.com/100x125/articles/12480/246536/59db3169645e7/crp_1507537281_loc.jpg)
Returning Shows Get Extreme Makeovers
KEVIN CAN WAIT AND ONCE UPON A TIME HOPE CAST AND STORYLINE OVERHAULS WILL BOOST RATINGS AND WOO ADVERTISERS.
![Ruth Gaviria](https://reseuro.magzter.com/100x125/articles/12480/198281/5845237038d39/crp_Ruth-Gaviria.jpg)
Ruth Gaviria
Entercom’s brand architect moves seamlessly from tv to radio.
![VB & P Venables Bell & Partners](https://reseuro.magzter.com/100x125/articles/12480/198281/5846963701aec/crp_VB-P-Venables-Bell-Partners.jpg)
VB & P Venables Bell & Partners
Cultural relevance can be bittersweet, as Venables Bell & Partners learned in 2016.
![Scott Goodson](https://reseuro.magzter.com/100x125/articles/12480/199332/5853df5b0199b/crp_Scott-Goodson.jpg)
Scott Goodson
THE STRAWBERRYFROG FOUNDER TALKS ‘CULTURAL MOVEMENTS’ AND WHAT BRANDS CAN LEARN FROM TRUMP’S STRATEGY.
![Dippin' Dots](https://reseuro.magzter.com/100x125/articles/12480/289572/5b404af1b5275/crp_Dippin-Dots.jpg)
Dippin' Dots
THIRTY YEARS SINCE ITS INVENTION, THIS ‘ICE CREAM OF THE FUTURE’ IS STILL HELPING US CHILL OUT.
![Public Editors Need Not Apply](https://reseuro.magzter.com/100x125/articles/12480/289572/5b4052a96d6ba/crp_Public-Editors-Need-Not-Apply.jpg)
Public Editors Need Not Apply
WHY PUBLICATIONS IN THE #FAKENEWS ERA ARE DITCHING OMBUDSMEN.
![Media Plan Of The Year](https://reseuro.magzter.com/100x125/articles/12480/302479/5b9f4e9fe4f60/crp_Media-Plan-Of-The-Year.jpg)
Media Plan Of The Year
From a shocking billboard activation to a movie trailer that morphs into a tourism ad, these honorees brought both creativity and insights to the most innovative media plans of 2018.
![Serena Williams Causes and Companies With Equal Determination And Finesse](https://reseuro.magzter.com/100x125/articles/12480/311798/5be00aa4b5c07/crp_Serena-Williams.jpg)
Serena Williams Causes and Companies With Equal Determination And Finesse
She’s a sports icon, designer, investor, channeler of parenting advice, philanthropist and, of course, branding tour de force. And she’s not done yet.
![Make Media Great Again](https://reseuro.magzter.com/100x125/articles/12480/311798/5be00e7606a39/crp_Make-Media-Great-Again.jpg)
Make Media Great Again
The line between sponsored and editorial content needs to be reinforced.
![The Future Of In-Housing](https://reseuro.magzter.com/100x125/articles/12480/311798/5be00f332668b/crp_The-Future-Of-In-Housing.jpg)
The Future Of In-Housing
Media agencies and marketers debate clients taking programmatic in-house.
![Kevin Hart Seriously Next Level](https://reseuro.magzter.com/100x125/articles/12480/303701/5ba623f7e597c/crp_Kevin-HartSeriouslyNext-Level.jpg)
Kevin Hart Seriously Next Level
Not only is the Comedian's Branding game on point; He's alsoredefining the celebrity endorsement.
![Can CBS Make Murphy Brown A Hit—Again?](https://reseuro.magzter.com/100x125/articles/12480/303701/5ba625c286a1f/crp_Can-CBS-Make-Murphy-Brown-A-HitAgain.jpg)
Can CBS Make Murphy Brown A Hit—Again?
It could face a tougher path than the other successful 90s revivals.
![Flip The Script](https://reseuro.magzter.com/100x125/articles/12480/303701/5ba626c0e3b16/crp_Flip-The-Script.jpg)
Flip The Script
More Shops Pivot To Production As The Race To Make Faster, Cheaper Content Heats Up.
![Let's Face It](https://reseuro.magzter.com/100x125/articles/12480/303701/5ba6277330aa6/crp_Lets-Face-It.jpg)
Let's Face It
Meta Marketing Is Back In Vogue. Here’s Why.
![The Lifelong Road To Full Service](https://reseuro.magzter.com/100x125/articles/12480/303701/5ba628396ca84/crp_The-Lifelong-Road-To-Full-Service.jpg)
The Lifelong Road To Full Service
It’s A Never-ending Journey In An Ever-changing Environment.
![Nat Geo's VR Helmet Blasts Off With The Right Stuff](https://reseuro.magzter.com/100x125/articles/12480/297241/5b773a90ed4d0/crp_Nat-Geos-Vr-Helmet-Blasts-Off-With-The-Right-Stuff.jpg)
Nat Geo's VR Helmet Blasts Off With The Right Stuff
Mccann N.Y. Earns Adweek’s Top Prize for creative innovation.
![Is It Time To Take A Stand Or Stand Down?](https://reseuro.magzter.com/100x125/articles/12480/297241/5b773cb54db4f/crp_Is-It-Time-To-Take-A-Stand-Or-Stand-Down.jpg)
Is It Time To Take A Stand Or Stand Down?
In the age of Trump, creatives are still cautious, but a renaissance may be coming
![Virtual Influencers Are The Latest Branding Tool](https://reseuro.magzter.com/100x125/articles/12480/297241/5b773d656ef25/crp_Hip-Or-Hype.jpg)
Virtual Influencers Are The Latest Branding Tool
Virtual Influencers are brands’ lastest social tool.