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BW Businessworld
Time to Level-up Indian Agri-Exports
INDIA STANDS AT A pivotal juncture in agricultural trade.
4 min |
November 15, 2025
BW Businessworld
FORGING PURPOSE, PRIDE, PROGRESS
Emotion and purpose aren't limited to traditional consumer brands and are intrinsic even to a product as foundational as steel, believes Tarun Jha, Head - Marketing, JSW Steel.
1 min |
November 15, 2025
BW Businessworld
PURPOSE AS THE NEW COMPASS
Every brand needs a reason to exist beyond profit, and for Siddhartha Butalia, Chief Marketing Officer, Air India Express, that reason is purpose. It's what defines a company's character, shapes its culture and builds the trust that keeps customers coming back.
1 min |
November 15, 2025
BW Businessworld
THE CONSUMER CONNECTION
When you're responsible for brands that touch 5 billion lives globally, one-size-fits-all simply doesn't work.
1 min |
November 15, 2025
BW Businessworld
MARKETING'S TOUGHEST TRADE-OFF
For Jaswinder Sodhi, Head - Customers, Digital & Marketing at HSBC India, marketing isn’t merely about metrics, it’s about meaning.
1 min |
November 15, 2025
BW Businessworld
ELEVATING INDIA'S HOME-GROWN SMARTPHONE STORY
When Puravansh Maitreya took on the role of Head - Marketing at Lava International, he stepped into a smartphone market defined by rapid change, intense price competition and discerning consumers.
1 min |
November 15, 2025
BW Businessworld
FROM MILEAGE TO MEANING
Leading Maruti Suzuki India's marketing transformation, Banerjee blends legacy and innovation to engage India's new-generation car buyers
1 min |
November 15, 2025
BW Businessworld
LEADING WITH OPENNESS
For Sunil Narula, Senior Vice President - Sales & Marketing at Panasonic Life Solutions India, the rise of AI hasn't redefined marketing overnight, it's made the role of a CMO far more fluid, curious, and humble.
1 min |
November 15, 2025
BW Businessworld
DESIGNING INDIA'S NEXT CREATIVE LEAP
Chandrika Deb, Country Manager - India, Canva, is driving a deeply local strategy that strengthens India's design community, accelerates Al adoption and expands visual creativity
1 min |
November 15, 2025
BW Businessworld
MARKETING PLANS IN THE BLITZKRIEG AGE
POST WORLD WAR I, the French built the Maginot Line, a series of defensive walls, as protection against future attacks.
3 min |
November 15, 2025
BW Businessworld
"India is a core demand market with long-term potential"
AMITSUXENA, who leads NetSuite across Asia, speaks about India's rising influence in the company's strategy
3 min |
November 15, 2025
BW Businessworld
What If There Was No Delhi Metro?
LATE SEPTEMBER, I had to attend a meeting at the Rajiv Gandhi Cancer Institute (RGCI) in Rohini (West Delhi).
4 min |
November 15, 2025
BW Businessworld
SALIL PANIGRAHI LEADS THE SHIFT FROM EXTRAVAGANCE TO IMMERSION IN MODERN HOSPITALITY
As Co-founder and Managing Director of Atmosphere Core, SALIL has built a portfolio defined not by extravagance but by immersion
2 min |
November 15, 2025
BW Businessworld
EXPERIENCE BEYOND TRANSACTIONS
At the helm of Magicbricks' marketing, Prasun Kumar is transforming how Indians perceive and pursue their dream homes. While digital platforms often push for short-term performance marketing, Kumar balances measurable conversions with enduring brand equity.
1 min |
November 15, 2025
BW Businessworld
Pet Peeves
A RAGING DEBATE between dog-rights supporters and those worried about the menace posed by stray-dogs filled much print-media space and TV time over the last year or more, finally reaching the highest court.
2 min |
November 15, 2025
BW Businessworld
STAYING TRUE TO BRAND NARRATIVES
In the fast-evolving FMCG landscape, Abhishek Kumar Srivastava, Vice President – Marketing, Piramal Consumer Healthcare, believes the key lies in following the consumer while staying true to the brand’s narrative.
1 min |
November 15, 2025
BW Businessworld
THE SHAKY LADDER: WHY INDIA'S SOCIO-ECONOMIC CLIMB FAILS TO RISE
INDIA IS FOND OF TELLING a success story.
4 min |
November 15, 2025
BW Businessworld
SCALING NEW HEIGHTS
From a startup to a listed PropTech leader in just six years, what has fuelled JUSTO'S remarkable growth story?
4 min |
November 15, 2025
BW Businessworld
NETSUITE'S INDIA RESET
AI-led automation, local data centres and SME- focused simplification are reshaping NetSuite's strategy for one of its most complex growth markets
3 min |
November 15, 2025
BW Businessworld
CMO AS THE CHIEF GROWTH ARCHITECT
For Gunjit Jain, Executive Vice President - Marketing at Colgate-Palmolive India, marketing is not a balancing act between long-term brand equity and short-term ROI, it’s a matter of strategic clarity.
1 min |
November 15, 2025
BW Businessworld
CHAMPIONING THE POWER OF EMOTION
In a world dominated by data, algorithms, and analytics, seasoned marketer Ajay Dang believes the true art of marketing lies not in numbers but in narratives.
1 min |
November 15, 2025
BW Businessworld
BUILDING A FITTER INDIA
A movement redefining leadership, where fitness, emotional steadiness and inner discipline are emerging as core markers of decision-making across India's leading sectors
3 min |
November 15, 2025
BW Businessworld
Balancing Risk, Relevance & Responsibility
Industry leaders discuss how bold ideas, calculated risks and audience relevance are shaping modern marketing strategies and driving brand engagement
2 min |
November 15, 2025
BW Businessworld
THE OMNICHANNEL EVANGELIST
For Zoher Kapuswala, Marketing Head - Indian Subcontinent at Ferrero India, the modern marketer's world is both complex and exhilarating.
1 min |
November 15, 2025
BW Businessworld
DRIVING PERSONALISATION, TRUST, INNOVATION
In an age where attention spans are shrinking and choices are multiplying, Mayuri Saikia, Director of Marketing - Consumer and Small Business, Dell Technologies India, believes meaningful engagement begins with understanding.
1 min |
November 15, 2025
BW Businessworld
HUMAN HEART OF ARTIFICIAL INTELLIGENCE
Marketing campaigns walk a tightrope between impact and controversy, but few CMOs face the test Arjun Bhatia encountered two years ago.
1 min |
November 15, 2025
BW Businessworld
AUTHENTICITY IN AUTOMATION
In the cacophony of voices either evangelising or de-monising artificial intelligence, Aniruddha Haldar cuts through with refreshing clarity.
1 min |
November 15, 2025
BW Businessworld
INDIA'S HEALTH-DRIVEN BUSINESS LEADERS
The inaugural Right Shift Fittest 40 above 40 Awards, in partnership with BW Businessworld, recognised leaders who exemplify the balance between success, fitness and holistic wellbeing Team BW
2 min |
November 15, 2025
BW Businessworld
THE MARKETING VANGUARD
The 2025 BW Top 100 Marketers list captures how marketing now drives business strategy, with FMCG, auto and tech leading, wellness rising, and women taking a significantly larger share of leadership
1 min |
November 15, 2025
BW Businessworld
THE DATA PRAGMATIST
At a time where marketers are drowning in analytics dashboards and consumer insights, K Ganapathy Subramaniam, CMO, LT Foods, is calling for a timeout. “I hope the myth that we need more data today about our consumers will die immediately,” he says with conviction.
1 min |